Developed by Anthony Ross

  • Pepperdine All-American
  • Wimbledon competitor
  • Coach and Psychologist

As Implemented With...

  • Various Top 100 ATP/WTA players + coaches
  • Junior players aged 10-18 including World #1s
  • 2014 States High School Champion Brisbane Boys College
  • Recreational Players of ALL standards

What is the 4A Cycle?

The 4A Cycle is a performance process developed by Anthony that boosts coach effectiveness and player mental toughness.

  • Based on skills Anthony applied during his record setting college career
  • Backed by research
  • Refined during his work as a coach and psychologist
  • Implemented with the world's best

Success Stories

Peter Smith
(5-time NCAA title winning USC coach)
"Anthony was a warrior in the true sense of the word. He absolutely got the most out of his ability and was one of the mentally toughest players I have ever coached. I jumped at the chance for my team and I to do the course before the start of our successful 2014 season."
Jason Kubler
(2010 Junior World #1)
"Learning the 4A Cycle process from Anthony was crucial in me becoming World junior #1 and competing in the Australian Open main draw when I was still 16 years old. I definitely think that any young player who wants to develop their mental toughness should do the 4A Cycle online course."
Robert Kendrick
(Former ATP #69)
"When I was about to step out to play Rafael Nadal on the centre court at the Australian Open there was no one I would rather have had in the locker room preparing me for that challenge than Anthony."

Who Is Anthony?

  • Anthony Ross is a coach and sport psychologist based in Brisbane, Australia.
  • He frequently travels on the ATP and WTA tours and has worked with players during competition against Nadal, Federer and Djokovic.
  • Anthony was formerly an All-American Pepperdine University player and his combined singles/doubles winning percentage of 85% (122-21) under coach Peter Smith is the second best of Peter's coaching career, behind only Steve Johnson.
  • Anthony went on to compete as a professional doubles player at tournaments including Wimbledon.
  • From 2007-2009 Anthony taught the 4A Cycle process in an Australian junior development program (children aged 12-15 years) that produced a Junior world # 1, a Wimbledon junior singles champion, and a Wimbledon junior singles finalist.
  • Anthony also helps coaches apply the 4A Cycle with their own players on the ATP and WTA tours.